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Regular monitoring and analysis of citation flow are essential to assess the effectiveness of SEO efforts and identify areas for improvement. By tracking changes in citation flow over time, SEO professionals can understand the impact of their link-building strategies and make necessary adjustments. For example, if a webpage's citation flow is not improving despite link-building efforts, it may indicate a need to reassess the quality or relevance of the acquired backlinks. While citation flow is a valuable metric, it should be considered alongside other relevant metrics to obtain a comprehensive understanding of a webpage's authority and influence. One such metric is trust flow, also developed by Majestic, which evaluates the credibility and trustworthiness of the linking websites. Combining citation flow with trust flow helps assess the quality and authenticity of a webpage's backlinks, allowing SEO professionals to make informed decisions about their optimization strategies.

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